Monday, May 19, 2008

Things People Should Know: Websites

Here's the thing I don't get. If you have a business and you're out there spreading the word, trying to develop a customer base, why have a crappy website. It's almost better to have no website. At the very least have the basics - who, what, where and how to contact you. I had this conversation back in the day with one boss - she had me put our website on business cards prior to a national convention. Here's the thing. I left the company six months later, the website still wasn't up. If you drive people to you and they don't see anything, the chances they will keep obsessively checking are slim. It is very rare that you will do something that no one else on earth does. If you've got me - keep me. Or at least make it worth me bookmarking you.

1 comment:

Laura said...

i see what you mean. i love tess' yarns but i only get it at festivals. i can say with almost 100% certainty that if their site improved, their business would improve...A LOT MORE