You have seen the ads. And here's the thing, it pretty much works like that. Okay - not entirely. It doesn't dry with super fast speed, the way it does in the ads. But if, for example your lunch today was a pot pie. And you dropped some glop on your pants. (I love pot pies, but that stuff binding the filling, it's not really gravy, it's not really sauce, it's glop). The very pants you just washed last night. Right smack in the middle of your thigh. So, you pull out your TtG (which interestingly does not smell like Tide to me, but hey, it works). Apply*, rub, and wait. And now it's gone. So cool!