1. One of the reasons I enjoyed "Tabatha's Salon Takeover" and it's spinoff "Tabatha Takes Over" is that often people didn't really know what was wrong, and assumed it must be all the other people. So, this story from a guy who included himself in the 360 reviews for his company was interesting.
2. I don't want to suggest that books can't be enjoyable as just books, but this idea of an interactive developing story intrigues me.