Wednesday, June 15, 2011

How to Buy Things

Let's imagine there's a girl named Lindsay. Lindsay wants to get a new pair of shoes.  She goes to Big Giant Shoe Store and finds lots of shoes in her size.  After much debate she narrows it down to a green pair and a blue pair.  She tries them both on in front of the mirror and finally picks the green pair because they match her eyes, and they are from a shoe designer she really likes. 

Lindsay loves the green shoes. She wears the green shoes places.  She gets great compliments on her green shoes.  One day, at a shoe lover event  Lindsay meets Wanda Shoemaker, the designer of her green shoes.  Lindsay is thrilled.  As Wanda is signing a picture of Lindsay's green shoes, she asks Lindsay where she bought the shoes.  Lindsay tells her. 

Wanda's eyes narrow. She tells Lindsay that Big Giant Shoe Store is not where true fans buy her shoes. True fans order them directly from Wanda's website, the Exclusive Shoemaker.  Or, they buy them at Fancy Department Store.  And that if they must buy a pair at Big Giant Shoe Store, they should buy a second pair later from somewhere else to demonstrate their commitment.

You know what Lindsay thinks?  Lindsay thinks she should have gotten the blue pair. 

This tale inspired by the latest round of folks telling reader how to buy things.

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