It is well known amongst Capitals fans that owner Ted Leonsis wanders through the different levels during the games, making himself available to fans. I have heard tell that he responds to all emails. And I have never seen such an outpouring of love from hockey fans, fans who boo the officials, as when Mr. Leonsis' face pops up on the jumbotron. (I can only imagine, in contrast what kind of response one might see if Dan Snyder showed up on the screen during a Redskins game.)
So, my brother, who in addition to being a Caps fan, also plays hockey (not in the NHL), told me this story. A fellow player has a tattoo of the diving eagle. He ran in Leonsis at the arena and showed off the tattoo. This was few years ago when there was early discussion of a change to the jerseys. Leonsis asked what the plan was if they change the logo, and said player responded he would have to get another tattoo. Leonsis told him, should they change the logo, the new tattoo was on him.
So, I asked my brother if with the jersey change this year, a new tattoo had been acquired for the player. My brother said yes, and pointed me to this article.